Job Title: E-Commerce Manager f/m

Based in Paris (75012)

Role Objectives: As the E-Commerce Manager, you will be responsible for managing our e-shop websites under the DNP and sharingbox brands, as well as our customers' e-shops. Your goal will be to optimize the user experience, drive online sales, and ensure target achievement.

Key Responsibilities:

• Develop and implement the overall e-commerce strategy to drive online sales and revenue growth, in line with Product Manager and Digital Marketing specialist.

• Manage and optimize the DNP PIE e-shop website, ensuring an engaging, user-friendly, and secure shopping experience.

• Oversee product listings and pricing.

• Structure and implement marketing automation campaigns.

• Monitor website analytics and key performance indicators (KPIs) to identify trends, measure campaign effectiveness, and improve performance.

• Manage inventory with the Operations team and oversee order fulfillment processes.

• Collaborate with cross-functional teams, including marketing and customer support, to align e-commerce initiatives with overall business goals.

• Work with the Digital Marketing Specialist on SEO, SEM, email campaigns, marketing automation, social media ads, and affiliate marketing to drive traffic and conversions.

• Stay updated on e-commerce trends, tools, and competitor strategies to maintain a competitive edge.

• Implement strategies to increase customer retention, such as loyalty programs, personalization, and email marketing.

• Ensure compliance with data privacy regulations and maintain the integrity of customer data.

• Act as the main contact with the external development agency for website maintenance and development.

• Track and analyze ROI by country for all online sales activities.

About You :

• Bachelor's degree in Business, Marketing, E-commerce, or a related field (or equivalent experience).

• Proficiency in CMS e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and tools such as Google Analytics.

• Confirmed experience in marketing automation, primarily in B2C.

• Strong understanding of SEO, SEM, social media advertising, and other digital marketing strategies.

• Excellent analytical skills with the ability to interpret data and make data-driven decisions.

• Experience in UX/UI optimization and A/B testing.

• Strong project management skills and the ability to prioritize tasks in a fast-paced environment.
• Sales mindset and result-oriented approach.

• Structured approach with a project management mindset (scheduling and planning).

• Excellent communication and team collaboration skills.
• Fluent English mandatory
• Creative, flexible, and proactive.

Additional Information: Frequent travel to European offices is required.